Sectors of the Market Business Email List

Ivan deSouza May 7, 21 | 4 min read Mother's Day Few brands have successfully managed to dialogue with mothers in these times. The Business Email List reasons may be that they are busier, work harder and do not want to be portrayed as superheroes. Therefore, it is necessary to understand how to communicate about motherhood, especially on Mother's Business Email List Day as an effective marketing strategy. Only in ecommerce, many studies and projections for Mother's Day certify that its growth, year after year, grows compared to the previous one. In fact, for 2019 this day of honoring mothers managed to generate more than MX$48 billion and due to the Business Email List situation of the pandemic that affects almost the entire planet, this figure is expected to continue to increase.

However, even when there is no specific focus on the commemorative date, brands must know how to dialogue with an ever-growing Business Email List audience. According to Google, the views of videos on YouTube for this Business Email List commemoration increase 6 times its volume for these dates . Currently, mothers already represent 30% of the Mexican Business Email List population, which in itself shows that Mexican brands need to know how to communicate with them. And more than almost a third of the total population of the country, mothers play a role Business Email List as decision-makers in the consumption habits of the family environment.

The point is that few brands have managed to dialogue with mothers today. They are busier, they work harder, but they don't want to be Business Email List portrayed as superheroes. Therefore, it is necessary to understand how to communicate about motherhood. How to communicate effectively with the modern mother? How to dialogue with mothers on the Business Email List Internet and digital channels? How to communicate effectively with the modern mother? The first step in knowing how to talk about and with mothers is to understand the Business Email List context in which most women currently live.